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Marketing
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Great importance is placed on the retail image of IBB's products. To achieve this, IBB places strong emphasis on high quality packaging and displays, created by its own in house specialists whose expertise is made available to the group's operations in all territories.
Each market is approached individually to ensure that the marketing activity responds specifically to local requirements.
One of the key strengths of the Group's policy lies in the emphasis placed on the creation and development of its brand names. The Group's own marketing department ensures that each brand is given and individual identity and appeal.
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International Marketing
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IBB's sophisticated marketing expertise has been crucial to its successful global expansion and has set standards in the distribution of gold and silver jewelry.
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New Markets
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IBB has a focused approach to developing new markets based on meeting each market's individual requirements.
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A portion of all sales
are donated to
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Copyright © 1977 - 2010 IBB Group of Companies - All Rights Reserved
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